Through insight research, educational awareness and key partnerships we push the global conversation, so people feel comfortable and empowered to seek help and find solutions that help to take part in life. Since many years we advocate for period rights and female empowerment.
We show that incontinence is way more common than most people think and destigmatize gender roles for hygiene and cleaning. We drive awareness on the importance of de-idealizing the ‘perfect body’ and gender-neutral raising of children around hygiene roles at home.
We don’t like stereotyping in relation to gender, obesity, generation shifts and disabilities and liberate people so they can live active and dignified lives. We advocate for diversity, equality and inclusion in our own culture as well as in society.
1 in 5 girls in the Arab region didn’t know what periods were when they first got them. Together with gynecologists and psychologists, we facilitate open conversations on this topic contributing to improving girls’ and women's health.
87% of Hungarian parents think it's important to raise their children in homes where hygiene tasks are shared by all. Together with consumers, we spark conversations to question gendered hygiene stereotypes.
80% of Saudi women think the Arabic phrase for menopause “Age of Despair” needs to be changed. Together with endorsers like United Nations Population Fund, we aim to change the way people think about menopause and incontinence.
400 million people worldwide suffer from incontinence. Together with healthcare experts, we develop user-friendly and skin-sensitive incontinence products that support people to feel confident and protected in their daily lives.