Menstruation and intimate hygiene for women are unfortunately often sensitive topics around the world. While in mature markets there is normally education and resources available to allow women to learn about menstruation and intimate hygiene from an early age, in emerging markets there is lack of information both in the home and in school where young girls can learn about menstruation and puberty. 

The taboos, ignorance and preconceptions surrounding menstruation are jeopardizing the health of millions of women every day, particularly in emerging markets. Essity is collaborating with the UN’s WSSCC in order to break the taboos surrounding menstruation and to increase awareness of the importance of good hygiene during menstruation.