We’re using cookies to give you the best experience possible of Essity.com. Read more about the cookies we use and how to change your settings:
Incontinence, defined as the involuntary loss of urine or faeces, is a disease that is rarely spoken about. It affects approximately 400 million people globally and has a major impact on users’ and carers’ well-being and dignity, as well as on health care costs.
Access to appropriate solutions not only improves the quality of life of those with incontinence, it also generates value for society.
World Continence Week was created by the International Continence Society (ICS) as an annual initiative aimed at raising awareness about incontinence related issues. It began in 2008 as World Continence Day and now takes place over the course of the last week in June through several events and activities to increase education about incontinence, and give sufferers the confidence to seek help and improve their quality of life.
At Essity we recognize that we have a responsibility to spark discussions and promote new solutions to improve the quality of life and the health and hygiene standards around the world.
People with incontinence often must deal with their issues privately. As incontinence is rarely spoken about, due to associated stigmas and taboos, it can be difficult for those who are impacted to seek treatment or support, even from medical professionals. In fact, as many as half of men (55%) and 45% of women feel uncomfortable purchasing incontinence products.
By not seeking assistance, those who experience incontinence can risk using the wrong products or none at all, increasing their challenges of managing the condition or adding to the burden on their caregivers. For some, incontinence can be managed with the right purpose made products. However, it is important to talk about incontinence with a medical specialist since it can be a sign of more serious health issues.
The International Continence Society (ICS) has defined urinary incontinence as ”any involuntary loss of urine”, however incontinence may also include faecal (anal) incontinence.3 Urinary and faecal incontinence affect individuals of all ages and cause shame, dependency, stress, depression, social isolation and stigmatization. Many indicators show that as a result of an ageing and increasingly overweight population the proportion of people affected by incontinence is rapidly increasing on a global scale.
People may believe that drinking less fluid will help to control urinary incontinence. However, drinking at least six to eight glasses of water per day actually helps keep your bladder functioning properly. Other activities such as regular pelvic floor exercises, strengthen your pelvic floor muscles, and can significantly reduce incontinence, or even make it go away