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This report is the latest edition in a series of reports that Essity has been publishing since 2008 with the aim to raise awareness about the pivotal role hygiene, sanitation, and health play for well-being, for individuals and communities and to bring forward solutions to some of the problems we face in these areas.

Since 2014, Essity and WSSCC have partnered in the mission to encourage a global conversation about hygiene and health issues as well as opportunities across organizations, sectors, and countries. In 2016 we took the partnership further by jointly publishing the Hygiene Matters Report: Joining Forces for Progress.

With this edition of the report, we continue our work. We offer new insights by combining research findings, statistical evidence, successful cases and testimonies from people whose voices are rarely heard. We also highlight solutions and actions that we find critical for improving hygiene and health standards across the globe and for every part of life’s course. Our ambition is to inspire and invite more actors into the dialogue, partnership and in finding sustainable solutions going forward.

In the Sustainable Development Goal era, it is essential to work together and we are brought together by our belief that we can leverage each other’s strengths. Together and individually we will put the insights and solutions of this report to use in public awareness campaigning, policy advocacy, and our community work.

About the survey

One of the sources for this report is a global survey conducted by Essity between November 20 and December 4, 2017, through web panels in 15 countries, collecting answers from a total of 15,530 respondents. National quotas have been used to obtain an accurate representation of age and gender of the general public aged 16-85 years. The countries surveyed included Australia, Brazil, China, France, Germany, India, Italy, Mexico, The Netherlands, Russia, Spain, South Africa, Sweden, United Kingdom, and United States. The survey was monitored and analyzed by the consulting firm, United Minds, and the data was collected through digital questionnaires with the assistance of the survey provider, Cint.