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Sustainable consumer tissue production for the betterment of our society and natural environment requires that we, as an industry, approach innovation with a more holistic view of our planet’s resources in relation to waste. It also presents an exciting opportunity to develop new solutions to problems that have remained unchanged for decades – such as the humble toilet roll.
Our approach to innovation aims to create value for both people and nature. Our innovations are based on understanding consumer and customer needs while delivering better, safer and more environmentally sound solutions. This helps Essity contribute to a sustainable and circular society.
We achieve this by striving to achieve more from less. This includes innovation efforts to make tissue and absorbency products smaller and thinner. In the case of our coreless toilet rolls, we have managed to create a product that produces 59% less waste from packaging, whilst containing double the length of tissue within one roll. The benefits of this development also allow for greater optimization of transport, storage and supermarket shelf space.
This is a significant component of our broader contribution to Sustainable Development Goal 12: Responsible Consumption and Production. Through our partnerships with organizations like the Ellen MacArthur Foundation, Essity is committed to working toward 100% recyclability of the company’s packaging by 2025.