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There is an undeniable connection between hygiene and better health and well being. As one of the world’s largest companies offering hygiene solutions, Essity has the knowledge, experience and dedication to help raise hygiene standards in the world, and we are fully committed to making it happen.
Essity has gathered insights and ignited the conversation around the role and importance of hygiene in a global perspective through our Hygiene Matters initiative since 2008. To really make a difference, we need to constantly push forward and ask: How can we make progress in hygiene matters? In this year’s Hygiene Matters report, we aim to raise awareness for action by key stakeholders by highlighting the value of investing in hygiene and showcasing innovations and transformative solutions.
WSSCC and Essity started working together in 2014 to break the silence on Menstrual Hygiene Management and the partnership has since evolved. Partnerships are one of the United Nations Sustainable Development Goals and together Essity and the WSSCC will effectively inspire decision-makers and champions to act, whether on policy, practice or even advocating for hygiene. By pairing WSSCC’s technical expertise on sanitation and hygiene issues in developing countries, with Essity’s global brands, knowledge and commitment to sustainability, education and innovation, together, we will increase awareness around taboos surrounding personal hygiene and make a meaningful difference.
With the launch of the Hygiene Matters report, Essity and WSSCC plan to start a global conversation around hygiene issues and opportunities across organizations, sectors and countries, sharing successes and opening the dialogue on what is often an unspoken topic: personal hygiene.
The 2016 survey was conducted between May 31 and June 13, 2016 through web panels in 12 different countries, collecting answers from a total of 12,000 respondents. National quotas have been used to obtain accurate representation of age and gender. Questions in the 2016 survey centered on hygiene taboos and stereotypes, hygiene at home, public hygiene, personal hygiene and menstruation and active life. The survey has been planned, monitored and analyzed by consulting firm United Minds and the data has been collected through digital questionnaires with the assistance of survey provider CINT.