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Improved continence care can reduce the caregiver burden and re-establish affected individuals as active members of society. As one of the largest hygiene and health companies in the world, we recognize that we have a responsibility to spark discussions and innovation to improve the quality of life and hygiene standards around the world.
Incontinence is a common health condition that should not make people feel ashamed. Where there is silence, there is isolation. By sharing knowledge and talking about incontinence we can raise awareness to break down cultural taboos and stigmas that hold people back to improve hygiene standards around the world.
People with incontinence often must deal with their issues privately. As incontinence is rarely spoken about, due to associated stigmas and taboos, it can be difficult for those who are impacted to seek treatment or support, even from medical professionals. In fact, as many as half of men (55%) and 45% of women feel uncomfortable purchasing incontinence products.
By not seeking assistance, those who experience incontinence can risk using the wrong products or none at all, increasing their challenges of managing the condition or adding to the burden on their caregivers. For some, incontinence can be managed with the right purpose made products. However, it is important to talk about incontinence with a medical specialist since it can be a sign of more serious health issues.
The International Continence Society (ICS) has defined urinary incontinence as ”any involuntary loss of urine”, however incontinence may also include faecal (anal) incontinence.3 Urinary and faecal incontinence affect individuals of all ages and cause shame, dependency, stress, depression, social isolation and stigmatization. Many indicators show that as a result of an ageing and increasingly overweight population the proportion of people affected by incontinence is rapidly increasing on a global scale.
People may believe that drinking less fluid will help to control urinary incontinence. However, drinking at least six to eight glasses of water per day actually helps keep your bladder functioning properly. Other activities such as regular pelvic floor exercises, strengthen your pelvic floor muscles, and can significantly reduce incontinence, or even make it go away