At Essity, data sits at the heart of everything we do. We are investing in new technologies and capabilities to enable even better and faster decisions. We are working with advanced analytics, for instance leveraging machine learning techniques to improve our forecasting processes. Essity is also ahead of the IoT revolution, innovating with digitally enabled products in hygiene and health. Continuously, we test new technologies like augmented reality, robotic process automation, cognitive solutions generating new consumers insights. Today we are looking at even more innovative ways to better know our customers and consumers' needs.

We are looking at solutions to collect powerful datasets, connect them and deliver insights. Naturally we are looking at solutions and partners respecting privacy and personal data, acting according to Data Protection standards, such as GDPR.