We at Essity understand that shoppers look for a seamless journey to purchase a product they want. New business models and benefits rise up and constantly evolve shopper demands and preferences; like subscription services, Direct-to-consumer or marketplaces. Some of our categories are highly relevant for alternate Go to market solutions and tailormade activations.

We are therefore always open to stay on top of these developments and we are ambitious to turn the best ideas into execution and support in scaling them up. This focus area includes looking at innovative ways to perform product and customer logistics to enable alternate Go to market solutions (like last-mile delivery services, etc.).