Our Strategies

We aim to hold a number one or number two position in the geographies and product categories where Essity chooses to operate. We compare ourselves with the best competitors in each product category in each geographic market and aim to perform better or in line with the best.

Essity’s products and services with leading brands help to simplify everyday life for hundreds of millions of people. To achieve this, we spend a large amount of time with our customers, consumers, users, resellers and distributors. This enables our innovation and marketing teams to develop solutions based on a unique insight into the needs, challenges and expectations of our customers and consumers.

Through innovation we create value for our customers and consumers, which strengthens our brands and market positions. Innovation is one of our most important competitive advantages. We have two starting points for our innovation work; on the one hand, innovation should be in response to an actual customer or consumer need, on the other hand, it should yield an improvement in environmental terms. By leveraging our global presence and economies of scale, we strive to accelerate the pace of innovation and the impact of every innovation.

Essity works continually to improve efficiency by increasing productivity, reducing material, energy and logistics costs and minimizing waste. This strengthens our competitiveness and enhances our financial performance while reducing environmental impact. We are working to leverage digitalization, innovation, global economies of scale and knowledge sharing to increase efficiency in the supply chain and create a world-class value chain.