Essity aims to hold a number one or number two position in the markets, channels and categories we choose to participate in. We over-invest in the fastest growing customer, category and channel segments to take the lead in attractive markets and generate profitable growth. Essity has sales in approximately 150 countries. In approximately 90 of these, Essity holds the number one or two position in at least one product category.
For a number of years, Essity has invested to digitalize sales and distribution to customers and consumers, the supplier and production chain, innovative solutions and internal processes. These investments have benefited Essity, for example, during the COVID-19 pandemic as the infrastructure was already in place to meet the sharp increase in e-commerce, remote working by employees with online meetings and the need for greater digital control of production, distribution and digital services. In 2020, Essity also decided to accelerate digitalization in the company through a new digital platform. This investment will further strengthen the Group’s customer and consumer offerings, generate significant cost savings and reduce the need for working capital.
By continuously improving and expanding our solutions for customers and consumers, we help people around the world live a better life at the same time as we are strengthening our brands and gaining market shares. To launch successful innovations, we get to know our customers, consumers, users, resellers and distributors, often through digital interaction. Our innovation work also aims to reduce resource consumption to launch solutions that contribute to a sustainable and circular society.
Essity works continuously to improve efficiency by increasing productivity, reducing material, energy and logistics costs and minimizing waste. In parallel, we enable rapid adjustments for innovations, product adaptations and the best service to customers and consumers. This strengthens our competitiveness, enhances our financial performance and reduces our environmental impact. We are working to leverage digitalization, innovation, global economies of scale and knowledge sharing to increase efficiency in the production and supply chain as well as logistics and distribution.