Essity B 280 (-0.7 SEK) on 14-May-2024 17:29
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Australia & New Zealand

Prostate Cancer

Prostate Cancer is the most diagnosed cancer in Australia and New Zealand. It’s also the main reason men develop incontinence as prostate cancer treatment can damage the nerves and muscles that control the bladder.

Since 2019, TENA Men has been proud to be a major partner of the Prostate Cancer Foundation of Australia (PCFA) to support our common goal of championing men’s health and supporting men through incontinence.

TENA Men launched its Washable Underwear campaign ‘Wear it with Confidence’ in partnership with the Prostate Cancer Foundation of Australia (PCFA). The campaign features Ian and Ross, survivors of prostate cancer wearing the new underwear, beautifully photographed and filmed by Simon Harsent. The men share their stories of dealing with prostate cancer, their experience of facing incontinence, and the relief of having discreet, leak-absorbing underwear they can wear with confidence.

Mishael Raban, Marketing Manager for TENA, commented “By raising awareness and education we can break down the stigma of one of the biggest health taboos in today’s society. Whether it’s a small leak or a heavier flow, bladder leakage shouldn’t stop you from getting on with life.”

Anne Savage, CEO of Prostate Cancer Foundation of Australia, said the underwear would transform men’s experience of continence issues. “With more than 240,000 Australian men alive today after a diagnosis of prostate cancer, we know many will welcome the arrival of a product that safeguards their self-esteem and their social strength. We commend TENA for delivering a product that puts the person at the centre of the product, to solve a health challenge and significantly improve quality of life.”

TENA Men works with prostate cancer support groups and nurses to provide educational pamphlets and samples to help men see that there are many discreet options available to help them continue to live with confidence. We also provide their members with exclusive promotions and discounts to our online shop to help with the burden of buying incontinence products.