Affordable, high-quality tissue products support everyday hygiene in homes around the world. Access to reliable products helps people build healthy hygiene habits and supports well-being. They are essential to everyday life. We make it easy for consumers to choose products that fit their budget without compromising on quality or performance.
Consumer tissue products are everyday essentials for millions of people around the world. At the same time, consumer needs and economic pressures increase demand for affordable and value-focused products.
Expectations for sustainability remain high, with consumers and retailers seeking certified products and resilient supply chains. Essity is well positioned to meet diverse consumer needs through an attractive portfolio across price tiers, supported by strong brands, scale, and operational resilience.
The numbers below are proforma reporting of Essity’s business area structure as per January 1, 2026, based on 2025 results.
Familia has grown from a local Colombian brand in the 1960s to a trusted brand across 12 Latin American markets. Tempo revolutionized the category by introducing the paper handkerchief in 1929 and became an iconic brand. Regio is a trusted everyday brand in millions of Mexican homes, while Cushelle, Lotus, and Zewa are driving innovation through coreless tissue solutions across Europe.
Essity offers toilet paper under leading brands including Zewa, Lotus, Cushelle, Plenty, Regio, and Familia, complemented by retailer brands. We are the world's third-largest player in consumer tissue and the market leader in Europe, with strong positions across Latin America. Innovation focuses on softness, strength, and sustainability, including material-efficient and coreless formats that help reduce resource use and transportation impacts.
Essity provides household towels designed for strength, absorbency, and everyday versatility under leading brands including Zewa, Lotus, Plenty, and Cushelle. With leading market positions in Europe and strong consumer preference, this category benefits from continuous innovation focused on improving performance while supporting sustainability through certified fiber and reduced material use.
Essity offers paper napkins and wet wipe products that support everyday hygiene and convenience through well-known regional and local brands. The category addresses both performance and sustainability expectations through certified, responsibly sourced materials and solutions designed for use at home and on the go.
Through leading brands Tempo, Lotus, and Zewa, Essity offers handkerchiefs and facial tissues that provide comfort and hygiene in everyday life. Essity holds strong market positions across Europe, driven by trusted brands, high product quality, and relevance to consumers' daily lives. The portfolio includes formats designed for use both at home and on the go.
Consumer tissue is an important traffic driver for retailers. With global scale and a broad portfolio, we offer leading brands and differentiated assortment strategies, supported by a strong focus on innovation and sustainability.
We grow our brands through effective marketing, create value together with retailers to expand both the category and retailer brands, and deliver private label tissue products through best-in-class supply capabilities.
