Investment case

Essity’s investment case is built on six key drivers that underpin our strategy and support long-term shareholder value. Together, they reflect the strengths, capabilities and market opportunities that position us for sustainable, profitable growth.

Leading in attractive markets

Professional Hygiene

Essity is active in hygiene and health markets that benefit from strong megatrends such as an increasing and aging population, rising living standards and a growing awareness of hygiene and health. 

These trends fuel long-term demand and create attractive growth opportunities. With a strong global footprint, we are well positioned to leverage this potential.

See Essity facts and figures

Strong brands

Woman Towels Selection Market

Essity holds leading market positions in 90% of its branded sales. The brand portfolio includes globally recognized brands, such as TENA and Tork, as well as leading regional brands, including Libresse, Bodyform, and Saba in feminine care, Libero in baby care, and tissue brands such as Zewa, Cushelle, Lotus, Tempo, Regio, and Familia.

Explore our brands

Differentiated innovation

Woman Home Tena Device

Our success is built on deep customer and consumer insight combined with continuous innovation, enabling relevant offerings for customers and consumers worldwide. 

We drive innovation across the entire value chain, from product development to production and go‑to‑market, ensuring that our solutions deliver meaningful impact for customers, consumers and society, while supporting profitable growth.

Learn more about innovation

Value-creating strategy

Woman Presentation Talk Office

Essity’s vision is to be the undisputed global leader in hygiene and health. Our strategy aims to create value for all shareholders through profitable growth. Our financial targets are annual organic sales growth of >3% and EBITA margin excl. IAC of >15%.

Essity prioritizes expansion in high-yielding segments, fast-growing sales channels and attractive geographies, supported by a performance-driven and collaborative culture.

Learn more about Essity's strategy

Sustainability at the core

Man Factory Production Line

To lead in sustainability is a strategic priority for Essity and an important driver for long‑term profitable growth. The Group’s targets include science-based climate targets, and the ambition is to achieve net zero emissions by 2050, one of several environment, social, and governance (ESG) commitments. 

Our sustainability leadership is widely recognized through leading external ratings and indices, including the Dow Jones Sustainability Index, CDP A List, MSCI AAA, and EcoVadis Platinum.

Learn more about our sustainability work

Strong financial position and EPS growth

Two Man Office Laptop

Essity has a solid financial position, with stable cash flow, a strong balance sheet, and continuous dividend growth. Between 2018 and 2025, dividends increased by 52% and earnings per share (EPS) by 64%.  

A third share buyback program was initiated in 2026, in line with the ambition to make buybacks a recurring part of the Group’s capital allocation.

View dividend and total shareholder return
Ulrika Fredrik On Stage

Engaging with the capital market

We actively engage with investors and analysts through capital markets days, roadshows, conferences, presentations, webcasts, and digital channels. 

Explore our latest updates, stay informed about upcoming events through the IR Calendar, or contact our Investor Relations team. 

View the Investor relations calendar

Financial data

Ir Graphs
View and download financial data​

Targets and outcomes

Annual organic sales growth

Target:

>3%

Outcome 2025:

0.9%

17.3 %
2022
5.8 %
2023
0.2 %
2024
0.9 %
2025

In 2025, organic sales growth amounted to 0.9%, of which volume accounted for 0.0% and price/mix 0.9%.

EBITA margin excluding IAC

Target:

>15%

Outcome 2025:

14.1%

9.2 %
2022
12.8 %
2023
14 %
2024
14.1 %
2025

In 2025, earnings were positively impacted by higher sales prices, while increased costs of goods sold had a negative impact.

Investor Relations contacts

Sandra Aberg

Sandra Åberg

Vice President Investor Relations

Viveca Dominguez

Viveca Dominguez

Investor Relations Director

Janet Ostergren2026

Janet Östergren

Investor Relations Officer