Essity's strategic framework provides a clear direction for long-term value creation for consumers, customers, shareholders, employees, and society. Grounded in our vision, mission, and purpose, it guides our strategic choices, shapes how we capture growth opportunities, and defines where to play and how to win.
Global demographic trends are reshaping the market, increasing the need for solutions and infrastructure that support healthier lives. Urbanization, aging populations, greater awareness of hygiene and health, and rising expectations for access, outcomes, and sustainability are driving demand worldwide. These long-term trends create attractive growth opportunities and reinforce the need for reliable, innovative, and sustainable solutions.
Across our four business areas, we are strengthening our core business while expanding into new geographies and categories. We accelerate growth through differentiated innovation, superior customer experiences, operational excellence and flexibility, a high-performing organization, a clear focus on high-yielding segments, and strategic acquisitions.
We create value for our stakeholders by improving well-being for more people, helping customers and partners perform better, and contributing to stronger communities and healthcare systems. At the same time, we create long-term shareholder value and offer an attractive workplace where employees can learn, grow, and make a meaningful impact.
Our purpose is to break barriers to well-being, improving hygiene and health for the benefit of people, patients, caregivers, businesses, and societies worldwide. Breaking barriers to well-being means maintaining a relentless focus on solving complex challenges to deliver better solutions to more people, while driving systemic change and contributing to more sustainable progress in society.
Our vision is to be the undisputed leader in hygiene and health. This means being the first choice in the markets and categories we serve, while leading and shaping the future of hygiene and health, setting new standards for our industry, and creating value and impact beyond our own business.
Our mission is to develop, supply, and sell superior hygiene and health products, solutions, and services. We improve well-being and care outcomes at home, in care settings, and in the workplace. Our offering spans four business areas: Health & Medical, Personal Care, Consumer Tissue, and Professional Hygiene.
We continue to strengthen our market leadership across Europe while expanding our footprint in North America and high-growth regions such as Latin America and East Asia.
We compete in hygiene and health segments where performance, reliability, and brand trust are essential, and where we can lead through innovation and differentiated offerings.
We are active across all relevant channels ensuring a seamless experience for consumers and customers by delivering the right offering, in the right place, at the right time.
A high-performing, inclusive, and sustainable workplace culture that attract, develop, and retain top talent while empowering our people to thrive.
Purpose-driven brands built on deep consumer and customer insights that lead their categories, build loyalty, and shape markets for long-term growth.
Fast, insight-led innovation that turns needs into solutions while systematically enhancing outcomes, efficiency, and sustainability.
Efficiency and operational excellence across the value chain are driven by insights, data, technological advancements, research and development, and innovation.
A commitment to social and environmental sustainability, embedded in our offerings and integrated throughout our operations with a clear path toward decarbonization.
Annual organic sales growth of >3%
EBITA margin excl. items affecting comparability >15%
Long-term stable and rising dividends
Science‑based targets -35% by 2030
Net zero by 2050*
* Scope 1 and 2, vs 2016.
