Sustainable Innovation

Innovation enables us to meet changing needs, strengthen our business, and deliver solutions that improve everyday life. We innovate in many ways through better materials, smarter production, improved logistics, new services, and clearer communication. This wide approach helps us create solutions that make a real difference every day.

Sustainable innovation with purpose

Essity Beliefs Behaviors

Our ambition is simple: develop solutions that meet user needs, create business value and support social and environmental progress. We focus on using resources wisely across the full life cycle, encouraging responsible use and reducing waste after use.

At the same time, each innovation is shaped by clear targets and assessed against customer and consumer needs. We review environmental and social performance as part of our sustainability assessments, and any lifecycle based claims go through independent review to ensure clarity and trust.

Our innovation process

Measuring what matters

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Once launched, we track each innovation for 3 years to understand its performance and identify opportunities for improvement. Our aim is for at least half of our innovations to deliver meaningful social or environmental benefits. This transparent approach helps customers and consumers make informed choices while guiding us in continually increasing our impact.

See our progress

Progress that lasts

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Innovation at Essity encompasses new ideas and scaling proven solutions. By improving continuously, we stay responsive to changing needs and build long-term strength for our company, our customers and consumers, and the communities we serve.

Discover our long-term approach, link to the landing page or the business area pages