Leading brands in incontinence, feminine care, baby care, and beauty care support well-being and confidence at every stage of life. We deliver trusted solutions through insight-driven innovation, strong brands, sustainability, and operational excellence. By innovating beyond function and comfort, we help shape the future of personal care and more sustainable consumption.
The global personal care market is being reshaped by changing demographics and growing demand in emerging markets. Expectations for personalization, digital solutions, and more sustainable products are rising, while taboos around menstruation and incontinence are breaking down.
Essity is uniquely positioned to meet evolving consumer and retailer needs. Turning deep consumer insights into innovation, we improve products, introduce formats such as leakproof solutions, reach new users through offerings like TENA Men, and expand in growth markets worldwide.
The numbers below are proforma reporting of Essity’s business area structure as per January 1, 2026, based on 2025 results.
Our V-brands, including Libresse, Bodyform, and Saba, are Cannes Lions-winning pioneers in menstrual health. Libero has the largest pregnancy and baby club in the Nordic region, while TENA Retail reaches consumers in more than 150 countries. Demak'Up is built on decades of cotton expertise. Modibodi and Knix are part of the global leader in leak-proof apparel, and Playtex brings more than 80 years of innovation to women's health.
We offer a broad portfolio of feminine care products backed by more than 40 years of expertise. As the world's fifth-largest player in feminine care, Essity holds leading positions in Latin America through Saba and Nosotras, strong positions in Europe through Libresse, Bodyform, and Nana, and leading positions in Australia through Libra, TOM Organic, and Modibodi. In North America, our portfolio includes Carefree, Stayfree, Playtex, and Knix.
Under the TENA brand, Essity offers a comprehensive range of products, from liners and pads for light bladder leakage to solutions tailored to the needs of TENA Men. Through dedicated digital platforms, TENA provides consumer education, personalized support, and convenient access to products, reinforcing Essity's leadership in empowering confidence, dignity, and well-being at every stage of life.
Essity offers baby diapers and baby care products, including wet wipes, shampoo, lotion, and baby oil. Essity is the world's fifth-largest player in baby care, with most sales in Europe, where it is the second-largest player through the Libero and Lotus brands as well as retailer brands. The Nordic region is Essity's strongest market, where Libero is the leading brand.
Under the Demak'Up brand, Essity offers soft pads, wipes, and specialized product ranges such as Cocoon, Sensitive, and Bio for gentle and effective facial cleansing and makeup removal. Available in selected markets across Europe and Latin America, Demak'Up brings comfort, confidence, and care to everyday beauty routines.
Enabling well-being in everyday life at scale, we combine consumer insight, innovation, and iconic brands to deliver high-performing products that drive preference and growth across retail and e-commerce channels.
Through TENA and our feminine care brands, Essity has a growth model that drives trial and encourages consumers to trade up to more premium product offerings. By introducing new formats and expanding into new segments, we reach more consumers and unlock growth opportunities.
