Hidden value of hygiene and health

The value of hygiene and health extends far beyond the individual. It enables people to participate in everyday life, supports safer and more productive organizations', and helps build healthier, more resilient communities. In this series, Essity experts take a seat in the settings where customer needs are identified and transformed into insights and innovations.

Six perspectives on the future​

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Across six films, Essity experts explore accessibility, dignity, prosperity, sustainability, safety and inclusivity. They examine how improved access, reduced stigma, stronger infection prevention and innovation can shape the future of hygiene and health.

Accessibility – expanding access to essential care​

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More than 60% of women globally report barriers to accessing period care products. As populations grow and needs evolve, access to hygiene and health becomes a question of participation, equity and opportunity. This film explores how expanding access to products, services, education and support can help more people engage fully in school, work and everyday life.​

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Dignity – breaking stigma to unlock potential​

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More than 400 million people worldwide live with incontinence, yet many never seek support because of stigma and embarrassment. But dignity extends far beyond any single condition. From menstrual health and caregiving to access to public hygiene and healthy aging, this film explores how respect, inclusion and understanding can help more people participate confidently in life.​​

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Prosperity – the hidden driver of growth​

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Workplace hygiene programs can reduce absenteeism by up to 50%, highlighting the value of investing in hygiene and health. From enabling women to participate fully during their periods to helping people stay active despite incontinence and other health conditions, this film explores how removing barriers to participation can strengthen individuals, workplaces, healthcare systems and society as a whole.​

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From insights to impact​

Understanding the challenges shaping society is the first step toward solving them. Through research, expert perspectives and real-world experience, Essity explores the trends influencing the future of hygiene and health. By sharing insights, encouraging dialogue and turning knowledge into action, we aim to help improve well-being and create lasting impact for people and society.​​​​

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Sustainability – creating dual impact​

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Around 80% of a product's environmental impact is determined at the design stage, making innovation one of the most powerful tools for change. This film explores how sustainable design, circularity, resource efficiency and new solutions can help improve health and well-being while reducing environmental impact and supporting a more resilient future.​​​

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Safety – preparing for future health challenges​

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Antimicrobial resistance is linked to nearly 5 million deaths annually, highlighting the growing importance of prevention in a changing world. From infection prevention and wound care to public hygiene and healthier environments, this film explores how hygiene and health solutions can help protect people, strengthen healthcare systems and build more resilient societies.​

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Inclusivity – for everybody and every body​

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By 2050, more than 2 billion people worldwide will be over the age of 60, increasing demand for solutions that support a wider range of needs and life stages. From personalized care and inclusive product design to innovation that reflects different bodies, abilities and experiences, this film explores why inclusivity is becoming a critical driver of better health and hygiene outcomes.​

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Essity Youtube short stories. From challenge to impact.​