Austria 
Belgium 
Canada 
Denmark 
Finland 
France 
Germany 
Italy 
Mexico 
Netherlands 
Norway 
Poland 
Spain 
Sweden 
United Kingdom 
USA 
Full time
Hybrid
Praha
Medical Brand & Activation Manager
About the Role
Join Essity Health & Medical Solutions as a Medical Brand & Activation Manager and play a key role in shaping our Wound Care business across South-East Europe while supporting activation initiatives in the Czech Republic. You’ll work with global brands such as Cutimed and Leukoplast, driving growth in a fast-evolving healthcare market.
What You Will Do
- Lead brand development for Wound Care in South-East Europe, ensuring strategic alignment and market growth.
- Support activation activities in the Czech Republic, including product launches, BTL and ATL campaigns, and promotional programs.
- Analyze market trends, customer feedback, and competitor activity to identify opportunities and optimize performance.
- Define and execute marketing plans for assigned brands, channels, and products.
- Set clear KPIs and monitor the impact of marketing and digital initiatives.
- Build strong relationships with external Opinion Leaders to support product strategy and market penetration.
- Drive medical education programs and pre-launch activities to ensure readiness and success.
Who You Are
- University degree in Business Administration, Marketing, Communication, or Life Sciences.
- Minimum 3 years of experience in brand marketing and communication, ideally in healthcare or B2B environments.
- Strong analytical skills, financial awareness, and ability to interpret data.
- Native Czech and fluent in English.
- A collaborative team player with flexibility, drive, and enthusiasm. You thrive in a dynamic environment and enjoy working with diverse stakeholders.
Why Join Us?
At Essity, we believe in improving lives through innovative healthcare solutions. You’ll be part of a passionate team, working on meaningful projects that make a real difference for patients and professionals.
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