We provide education about hand hygiene and surface hygiene in eg. schools and kindergartens and actively participate in Private Organizations for Patient Safety (POPS), a WHO initiative and Clean Hospitals. Within continence care, we increase awareness and participate in high-level dialogues as well as initiate studies to advance the standards of care. We share our knowledge of hygiene and health e.g. by educating young girls and promoting an open dialogue about menstruation, using our feminine hygiene expertise.