Strategy

Vision
Dedicated to improving well-being through leading hygiene and health solutions

Mission
To sustainably develop, produce, market and sell value-added products and services within hygiene and health.

Objectives

• Generate increased shareholder value through profitable growth
• Enable more people every day to enjoy a fuller life
• Contribute to a sustainable and circular society
• Enable our employees to realize their full potential, as part of one winning team

Strategies

• Win in chosen geographies and categories
• Focus on customers and consumers
• Innovate bigger brands
• Drive efficiency