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Purpose and Strategy
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Our Business Model

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Essity’s business model is aimed at achieving profitable growth and creating additional value for our stakeholders in line with our mission.

Learn more

Annual and Sustainability Report 2022
Resources

Essity utilizes resources in the form of financial capital, where equity amounted to approximately SEK 77bn and net debt approximately SEK 63bn in 2022. Furthermore, human capital is used in the form of approximately 48,000 employees and their expertise and experience, as well as intellectual capital such as research and development, patents, licenses, innovation, systems and goodwill. Essity also utilizes capital in the form of raw materials, facilities and infrastructure necessary for production, and relationship capital that includes Essity’s relationship with internal and external stakeholders.

Moreover, Essity uses natural capital in its operations, such as forest, energy and water. Essity strengthens the company’s competitiveness and reduces its environmental footprint by endeavoring to increase efficiency and reduce resource use.

Responsible sourcing and sustainable manufacturing

Essity’s main raw materials are pulp, recovered fiber and oil-based materials. The company strives to reduce the use of raw materials.

Essity has around 90 production facilities worldwide. Work to increase efficiency at the facilities is a continuous process that includes digitalization and automation, with the aim to achieve sustainable, efficient world-class production. The cost of goods sold amounted to approximately SEK 117bn. Of which raw materials and consumables approximately SEK 65.5bn, distribution costs approximately SEK 15.7bn and energy approximately SEK 9.6bn. Essity subjects its suppliers to stringent demands and works throughout the supply chain to guarantee responsible sourcing.

Sustainable innovations

Continuous innovation is crucial to steadily improve people’s hygiene, health and well-being and to contribute to a sustainable and circular society. Essity has a global unit that works with brands, innovation and sustainability with the support of innovation centers in France, China, Mexico, Sweden, Germany and the USA. Research and development (R&D) costs during the year amounted to approximately SEK 1.6bn, corresponding to about 1.0% of net sales.

Innovations Image Asr21
Marketing and Sales

Essity actively strives to build awareness of the company’s brand, purpose and product brands, and pursues global and local initiatives to raise awareness and standards for hygiene and health. Essity’s marketing costs in 2022 amounted to approximately SEK 7.6bn, corresponding to 4.8% of net sales. An increasing share of marketing is conducted through digital channels.

Customer and consumer insights

The starting point for Essity’s operations is customer and consumer insights. Through knowledge about people’s daily needs and challenges, we create an offering that improves well-being and quality of life for people every day.

Leading hygiene and health solutions

Essity is the global market leader in incontinence products with the TENA brand and in professional hygiene with the Tork brand. Essity also has strong brands in other product categories. Essity holds the number one or number two position in 90% of the company’s branded sales.

Value creation for our stakeholders

Customer and consumer value is created through leading solutions that increase well-being and improve quality of life. Value is created for employees, suppliers and society through, for example, employment, remuneration, tax, increased well-being, sustainability initiatives, and community relations. Essity generates value for shareholders through dividends and a positive share price trend. We work to maximize shareholder value while prioritizing environmental and social issues by taking financial, environmental and social parameters into consideration in our business decisions.

Our objectives: 

  • Generate increased shareholder value through profitable growth 
  • Enable more people every day to enjoy a fuller life
  • Contribute to a sustainable and circular society 
  • Winning with people and culture
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