• Improves well-being through leading hygiene and health solutions

  • Favorable market trends

  • Increases customer and consumer benefits through successful innovations

  • Strong market positions and brands

  • Digital transformation and strong growth in e-commerce

  • Expansion in emerging markets

  • Focus on efficiency improvements and cost savings

  • Clear category and portfolio strategy

  • Strives toward a sustainable and circular society

  • High-performing organization with a winning culture