José Quitet, President of Red Cross in Catalonia, said:
"The uninterrupted alliance with Essity, a decade later, is the paradigm of business commitment to modulate a more fair and equitable society and a model of corporate social responsibility perfectly aligned with the 2030 agenda objectives. We are very satisfied and proud to have the support of Essity to fight against the risk of exclusion of families and children with the important donation of essential products, needed in any home."
Our cooperation has contributed to improve the living conditions of families at risk of social exclusion over the last decade, especially with the program “Red Cross RESPONDE”, created to help people during the COVID-19 crisis. During 2020, we contributed to the distribution of nearly 57,800 kg of essential hygiene and health products, such as diapers, household towels and feminine care products, which have helped 11,600 vulnerable families in Catalonia and the rest of Spain.
So far in 2021, we have tripled the donations of hygiene products to the current 187,500 kg, so that the 37,500 beneficiary families affected by the socioeconomic crisis derived from the pandemic will be reached. As José Ramón Iracheta, Country Manager of Essity Iberia explains:
"As a company, we have the responsibility to create a positive impact in the communities where we operate, and one of our objectives is to continue to break barriers to well-being."
Essity's sustainability and social responsibility policy is aligned with the United Nations Sustainable Development Goals (SDGs), such as “Good Health and Well-being”, “Gender Equality”, and “Responsible Consumption and Production” and others.