Essity Around the World – April 2025

In April, our stories feature Sports, Partnerships and Recognitions. Happy reading!

Sports is a visibility platform. In Germany, Essity's TENA brand has become the official partner of the national Handball Federation with the aim to address bladder weakness, break the taboo of incontinence, and help individuals live active lives. 

Sports is also performance. When it comes to preventing or relieving muscle damage, trauma, oedema, and bruises, Leukotape by Actimove plays a prominent role. It has been used extensively at the Rugby Sevens World Series in Singapore in April, demonstrating its ideal use for physical exercise. 

Essity also initiated partnerships with two renowned athletes: Jonas Vingegaard, the best world cyclist in 2023, and Olympic climber Alexander Megos, both relying on Leukotape by Actimove to enhance their performance.

Partner of the French Red Cross since 2011, Essity is supporting vulnerable and homeless people with basic hygiene products. In 15 years, over 1.1 million Hygiene Kits have been distributed across France. Gendered for men and women, these Hygiene Kits are crucial for helping people regain self-esteem, dignity, and maintain socialization.

In the UK, Essity collaborates with In Kind Direct to combat hygiene poverty. In 2024, Essity donated a record 5.5 million essential hygiene and health products to over 3,300 UK charitable organizations, supporting more than 62,000 families and enabling 64,000 periods in dignity. 

In Peru, Essity's Nosotras intimate hygiene brand organized a charity race to raise funds for water and sanitation projects. Featuring a 5 and a 10 km race, in San Borja, near Lima, the event will support the installation and improvement of water and sanitation services. 3 million Peruvians do not have reliable access to drinking water.

Nuvenia, an Essity brand, was honored as the “overall” winner at the Diversity Brand Awards 2025 for its campaign “Never just a period”. This recognition was awarded during the eighth edition of the Diversity Brand Summit, which rewards the most inclusive corporate initiatives in Italy. 

With the same disruptive campaign challenging taboos and misinformation about the menstrual cycle, promoting greater awareness and understanding of the female body, Essity's intimate hygiene brand Bodyform won 6 Gold awards at the British Arrows 2025. The campaign also acknowledges that not all people who menstruate are women, including nonbinary and transgender individuals. 

In parallel, Libresse and Tork, Essity’s leading brands in intimate hygiene and professional hygiene won a Gold Sabre Award for their campaign “Free Period Care Products in Schools – A Basic Right” run in the Nordics. 

These achievements highlight Essity's role in transforming societal perceptions around menstruation with the aim to empower the 1.8 billion people who menstruate in the world.