Essity around the world – December 2025

Breaking taboos and championing sustainability: a new ball game

France - TENA Men, a brand of Essity and world leader in incontinence, has become a trusted partner of the French Rugby Federation to break the silence around male urinary incontinence. One in four men experience bladder weakness, yet only 11% use appropriate protection. This partnership draws on rugby’s values, solidarity, resilience, and camaraderie, to address this health issue openly and authentically. Supported by key players from the French national team, the campaign aims to inform men about available solutions, foster emotional connections through sport, and normalise conversations about incontinence, all while reinforcing TENA Men’s reputation for care and innovation.

Canada - JOBST, a leading brand in compression solutions from Essity, has partnered with the Toronto Raptors basketball team to empower those with venous or lymphatic conditions to live active, confident lives. The collaboration promotes well-being and comfort, both on and off the court, through the message “Not all armour is made of steel.” Fans will see JOBST featured during select Raptors home games, in digital campaigns, and within the Raptors app. The partnership is built on shared values of strength, leadership, and community impact, supporting people managing lymphatic and venous conditions, helping everyone stay confident in the game of life.

USA - Essity’s Tork brand has been the Official Professional Hygiene Provider for the Philadelphia Eagles since 2007, delivering innovative hygiene solutions that enhance the experience for fans, players, and staff. The partnership is recognized for its leadership in sustainability, such as using compostable napkin dispensers, and for its strong community engagement through product donations and clean-up events. Additionally, TENA Men collaborates with the Eagles to promote male confidence and well-being, expanding its reach into new communities and reinforcing Essity’s commitment to health and social impact.

Sweden - Tork, Essity’s leading Professional Hygiene brand, is strengthening its partnership with the Swedish cross-country ski national team to promote inclusion and sustainability. Since 2023, free menstrual product dispensers have been installed in locker rooms and waxing areas, breaking taboos and fostering a more equal environment. The initiative also introduces innovative cleaning solutions to enhance performance and encourages open dialogue about menstruation. Athletes like Ebba Andersson, who won gold at the 2025 World Championships while on her period, share their experiences to normalize conversations and inspire young girls. Together, Essity and the Swedish Ski Association are prioritizing health and gender equality in sport.

Accelerating growth and cultural change in high potential categories

Chile - Essity celebrates 15 years of transforming incontinence care with its TENA leading brand. TENA has driven cultural change, making conversations about incontinence and well-being more open and natural. The brand’s innovative products, such as pants for active lifestyles, and the growth of its online channel, now exceeding 10% of TENA sales in the country, reflect its adaptability and leadership. TENA’s diversification of shopping channels ensures accessible solutions for all. Through the TENA Academy, Essity supports health professionals and caregivers with training and resources, reaffirming its commitment to dignity, health, and well-being for people with incontinence.

Brazil - Essity is accelerating its digital strategy, with e-commerce and high-potential platforms to meet rising demand in Latin America, where digital channels grew by 12.2% in 2025. Campaigns like Black Friday for TENA and Pink Friday for Libresse, combine convenience with social and environmental impact. TENA dedicates part of its online sales to community support and expands its product range, including the TENA MEN line for men's health awareness. Libresse’s Pink November campaign promotes menstrual health for all, reinforcing diversity and education. These initiatives highlight digitalization as a key growth driver and align business success with positive societal impact.

Peru - Essity and the Ministry of Education have reinforced their alliance through the Tinkuy 2025 nationwide initiative, training teachers on a natural, inclusive, and stigma-free approach to menstrual health. Essity carried out two key training sessions: the “Teachers Breaking Barriers” webinar offering scientific content and practical tools to foster open, empathetic classroom discussions, and an in-person workshop designed to strengthen teachers’ confidence and skills in addressing menstrual health topics directly in the classroom. Both sessions aim to dismantle persistent myths and information gaps, promoting understanding among girls and boys alike.

Worldwide - Essity has launched Cutimed Siltec Sorbact globally, addressing the challenge of hard-to-heal, infected, and exuding wounds. This innovative foam dressing with further improved absorption¹ uses Essity’s patented Sorbact Technology to physically bind and remove bacteria and fungi from wounds through a purely physical process, helping to manage infection and support healing², without releasing active substances³, therefore antimicrobial resistance is not expected. Safe for all patient groups, including newborns^4,5, it is effective for various wound types, such as diabetic foot and venous leg ulcers. Backed by over 40 clinical studies and 12,000 patients⁶, Essity’s Sorbact Technology empowers healthcare professionals with safer, smarter wound care solutions. This launch reinforces Essity’s commitment to advancing responsible, effective wound care worldwide.

^{1 Essity Group. Data on file. (SS-EN 13726:2023 Annex B,C ).In comparison to Sorbact Foam Dressing.
2 Kammerlander G, et al. An investigation of Cutimed Sorbact as an antimicrobial alternative in wound management. Wounds UK. 2008;4:10-18.
3 Husmark J et al. Antimicrobial effects of bacterial binding to a dialkylcarbamoyl chloride-coated wound dressing: an in vitro study. J Wound Care. 2022;31:560-570.
4 Ciprandi G et al. Meeting the challenges in pediatric wound care: Our 15-year experience with dialkylcarbamoyl chloride-coated dressing technology in acute and chronic wounds. Chronic Wound Care Management and Research. 22022;9:23-33.
5 Meberg A & Schoyen R. Hydrophobic material in routine umbilical cord care and prevention of infections in newborn infants. Scand J Infect Dis. 1990;22:729-733.
6 Essity Group. Data on file.}

Making impact. Making headlines.

Mexico - Essity and UNICEF celebrate six years of the alliance “La Higiene es Nuestro Derecho” (Hygiene is our right), that benefited over 220,000 children and teenagers through programs that have improved access to water, sanitation, hygiene, and menstrual health. The initiative has strengthened public policies, trained educators, and upgraded school facilities with gender-sensitive and climate-resilient solutions. Educational resources and advocacy campaigns, including radio programs, a menstrual health guide and online courses, have reached millions, driving lasting social change and supporting global goals on health, education, and gender equality.

Poland & Hungary - Tork has once again demonstrated its leadership in professional hygiene by winning the prestigious Superbrands statuette in Poland for the sixth consecutive year, a recognition based on expert votes and strong market presence. This distinction reflects the brand’s commitment to quality, innovation, and close collaboration with business partners. Likewise, in Hungary, Tork celebrates its 14^th Superbrands award, underscoring the dedication and daily efforts of its teams. Superbrands is an independent program, present in 80 countries. Assessments are made through a rigorous process combining expert evaluation and consumer research.

Middle East - Nana’s Ruby Blooms campaign in the Middle East broke new ground by creating the world’s first sensory period guidebook for autistic girls. Recognized with multiple international awards, including the London International Awards, Loeries, and ARF David Ogilvy Awards, the campaign explains menstruation in a sensory-friendly way. In a region where the topic remains taboo, “Ruby Blooms” stands out for its inclusivity and innovation, empowering autistic girls and their families, breaking barriers in menstrual health education.

Worldwide - The Ruby Blooms achievement is part of a broader journey for Essity’s period care brands, which were crowned “Global Health & Pharma Client of the Year” for the campaign “Never just a period”, at the prestigious London International Awards (LIA). This highest level of recognition at LIA celebrates Essity’s excellence in creative advertising, design, and content, and highlights the bold, impactful ideas aimed at closing the menstrual gap and setting new industry benchmarks.

Ecuador - With nearly 30 years of empowering women and children, Nosotras, one of Essity’s leading period care brand, continues to inspire and drive positive change. At the recent Effie Awards Ecuador, the brand earned two prestigious recognitions: Bronze Effie for Positive Social Impact with the campaign “Bullying by loving”, fostering empathy and respect in schools, and Silver Effie in Hygiene & Personal Care for “Nosotras period care products approved by gynecologists”, reinforcing trust and intimate well-being. These awards celebrate the passion and creativity of Essity’s team in Ecuador and the company’s commitment to breaking barriers to well-being worldwide.