Mexico - Essity played a pioneering role at the first “No Periods Summit”, where over 350 leaders gathered to challenge stigmas and rethink workplace policies. The event also marked the presentation of the first “Dale un nuevo aire a la menopausia” campaign (Give menopause a fresh start), sponsored by Essity in collaboration with UNFPA and the collective Sin Reglas, positioning incontinence as one of the symptoms that must be recognized and addressed. Cristina Arbelaez, Essity’s Global Director for New Menopause, emphasized how neglecting menopause can impact productivity, job retention, and the well-being of millions of women. Through its Saba and TENA brands, Essity is advocating for inclusive policies, training empathetic leaders, and normalizing menopause as a stage of potential and development.
The Netherlands - On the same topic, a new research by TENA, Essity’s incontinence brand, revealed a significant gap between women’s perceived and actual knowledge about menopause: nearly 80% of women aged between 40 and 60 believe they understand menopause well. Yet less than 40% recognize its physical symptoms and only 35% its emotional ones. To address this, TENA launched a campaign around World Menopause Day, encouraging women to share experiences and tips on a dedicated platform.
Bolivia - On the occasion of Bolivian Women's Day, Essity’s Nosotras period care brand launched the “Todo Empieza con Nosotras” (Everything starts with us) campaign to spotlight the achievements of Bolivian women. Through digital testimonials, women from diverse backgrounds, merchants, bakers, social foundation leaders, shared their journey of overcoming challenges and fulfilling dreams, supported by the Nosotras brand. The campaign encourages women to believe in themselves and persevere, aiming to inspire others and create a ripple effect of empowerment across the country.
North America - Essity has entered into an agreement to acquire Edgewell feminine care business in North America, including the well-known brands Carefree, Stayfree, and o.b., as well as global rights to Playtex. This strategic move strengthens Essity’s presence in the world’s largest hygiene market and aligns with the company’s focus on high-margin categories. With this acquisition, Essity aims to accelerate growth and innovation in feminine care across North America.