Essity, a global leader in hygiene and health, had a landmark week at the 2025 Cannes Lions Festival of Creativity, France, bringing home seven prestigious awards for its period care brands Libresse/Bodyform and Nosotras.

Often referred to as the “Oscars of the creative industry,” Cannes Lions is the ultimate global benchmark for marketing excellence. From around 27,000 entries submitted this year, only 3% receive a Lion, and fewer than 1% are awarded Gold.

Highlights from the Festival:

  • One Gold Lion and 3 Bronze Lions for the campaign “Never Just a Period”. Through bold storytelling and deep insights into women+'s experiences, from first periods to fertility, contraception, menstrual pain, and menopause, the campaign is challenging societal taboos and helping to close the period knowledge gap.
  • First-Ever Lions for Nosotras: Two Silver and One Bronzes Lion in “Me. Feat Me” (Nosotras Chile). A groundbreaking musical duet between the past and present voices of the same transgender person, a powerful and inclusive reminder that not every woman has a period, and not everyone who has a period identifies as a woman.

These awards are a testament to the journey that Essity and its brands have undertaken, pushing boundaries, sparking global and local conversations, and building deep emotional connections with consumers.

“This recognition at Cannes is not only a celebration of creative excellence against the best in the industry, it’s a reflection of brand leadership. Essity continues to set the standard for barrier-breaking and impactful brand building that drives business growth”, said Tuomas Yrjölä, President Global Marketing & Innovation.