By anchoring its regional operations in Riyadh, Essity aims to strengthen its business and contribute to elevating healthcare standards across the Middle East.

Essity will sell its products and solutions through Saudi healthcare distributors, paving the way for enhanced collaboration in delivering high-quality health and medical solutions.

“Saudi Arabia is a strategic market to accelerate growth of Essity’s health and medical business in the Middle East,” says Anand Chandarana, President of Business Unit Health & Medical for Essity. “As a global leader in hygiene and health, we are well positioned to support Saudi Arabia’s healthcare transformation, and deliver sustainable value to patients, customers and healthcare systems through our trusted brands and superior innovations.”

Essity’s Health & Medical portfolio in the region includes trusted brands such as TENA®, Cutimed®, Leukoplast®, Delta-Cast®, Actimove®, and JOBST®.