Essity B 277 (-10.3 SEK) on 02-Mar-2026 17:32

Brands


Essity around the world – February 2026

Every month, Essity highlights activities from around the world showcasing how we make a difference in society and in people's lives through hygiene and health. With our products, solutions, and services, we care for a billion people in 150 countries every day.

In February, Essity advanced innovation and unlocked new business opportunities, accelerated its transition to more sustainable and circular operations, and continued to have a positive impact on the daily lives of people and communities around the world.

Innovation, business growth opportunities and sustainability

Worldwide – Tork, Essity’s global leading brand in Professional Hygiene, introduced the Tork Reflex Black Centerfeed Dispenser together with Tork Reflex Wiping Paper Plus in a natural color, designed to meet the needs of modern, open kitchen environments for hotels and restaurants. The system cuts paper use by up to 37% through single-sheet dispensing, reducing waste and improving hygiene. The refill paper is 100% recycled and largely made from used cardboard packaging, with no dyes added in the paper-making process. The natural color helps demonstrate a company's commitment to sustainability and meets increasing demands for visible environmental responsibility.

Brazil – Essity is expanding its Libresse feminine hygiene brand presence in physical retail stores in Rio de Janeiro and Espírito Santo. In two years, Libresse has tripled the number of stores where the brand is available, from 2,000 to more than 6,000. This rapid development is improving access to menstrual care solutions for the population. By combining digital and physical channels and increasing visibility in physical retail, the expansion supports Essity’s growth strategy while contributing to breaking taboos and promoting inclusive conversations around the menstrual cycle.

Germany – Essity, together with media partner Politico Europe, hosted a high-level panel discussion in Berlin focused on antimicrobial resistance, a growing global health challenge that threatens effective infection treatment. Policymakers, scientists and health experts discussed the urgent need for prevention and cross-sector collaboration. The event highlighted Essity’s role as a partner in infection prevention through advanced wound care solutions such as Cutimed Siltec Sorbact. It also strengthened Essity’s visibility among key health and policy stakeholders, opening doors for future dialogue on regulatory topics.

Peru – Essity was among the winners of the first Product of the Year Peru 2026, with Buenas Noches Max Cur-V feminine hygiene towels from the Nosotras brand recognized by consumers. The award is based exclusively on the opinions of more than 1,300 real consumers nationwide, who evaluated products on innovation, appeal and satisfaction after use. The recognition highlights Essity’s ability to deliver solutions that respond to consumer needs, while the Product of the Year seal further strengthens visibility and trust at the point of sale.

North AmericaEssity has completed the acquisition of Edgewell Personal Care’s feminine care business, including the Carefree, Stayfree and o.b. brands in North America, as well as global feminine care rights to Playtex. The USD 340 million asset deal strengthens Essity’s presence in the US, the world’s largest hygiene market, and supports its focus on high-margin categories. The acquisition adds a broad portfolio of liners, pads and tampons, along with a production facility in Dover, Delaware. Operations are consolidated into Essity as of February 2, 2026. The transaction reinforces Essity’s ambition to grow its Personal Care business and accelerates the development of well-known feminine care brands in North America.

Innovation, Business Growth Opportunities And Sustainability

Producing responsibly and reducing environmental impact

Brazil – Essity’s Jarinu plant recycled 98% of its industrial waste in 2025, sending more than 1,500 tons of materials for reuse through partnerships with specialized companies. Some of this waste, including byproducts from the production of TENA, is transformed into new items such as food and water containers, preventing it from being sent to landfill. Continuous improvements in production processes, strong employee engagement and targeted training have been key to this achievement. The site is also advancing energy efficiency initiatives and a zero-landfill plan aimed at further reducing waste. Together, these efforts support Essity’s circular economy ambitions and contribute to reducing the environmental footprint of its operations.

Colombia – Essity’s solar farm in Puerto Tejada, Cauca, completed its first year of operation with significant environmental and economic impact. Between August 2024 and August 2025, the installation prevented the emission of more than 8 thousand tons of CO₂ (i.e. the equivalent of almost 1000 laps around the Earth by car) while supplying, on average, over 38% of the total electricity consumed by the local Essity plant. The project contributes to Colombia’s energy transition, with surplus electricity fed into the national grid. In addition, the initiative generates substantial annual energy cost savings. A model replicable at other sites.

NorwayEssity has joined the EU-funded PROTEUS flagship project to develop biobased super absorbents from sustainably harvested brown seaweed. The initiative aims to reduce dependence on fossil-based plastics used by the entire industry in diapers, period care and incontinence products. A key part of the project is the construction of the first industrial algae biorefinery in Norway. By maximizing the use of biomass without harmful chemicals, the project supports Essity’s ambition to accelerate its transition toward a circular bioeconomy.

Brazil – Libresse Brazil became the first brand to receive the Green Print certification, after neutralizing the carbon footprint of its 2025 media plan. Nearly 70 tons of CO₂ were offset through certified reforestation projects, equivalent to hundreds of trees planted. The initiative reflects Essity’s ambition to integrate sustainability into all aspects of the business, including communication and marketing, and reinforces Libresse’s leadership in responsible brand building.

Producing Responsibly And Reducing Environmental Impact

Supporting wellbeing through brands and partnerships

Sweden – Libero, Essity’s baby diaper’s leading brand in the Nordic counties, launched “Natten” (The Night), a campaign designed to support parents during the most challenging nighttime hours. Insights show that many parents feel lonely at night and seek connection and advice online. The initiative includes a digital community hub, expert support and relatable testimonials. Rolled out across Nordic markets, the campaign reinforces Libero’s role as a trusted partner for families, day and night.

Ireland – Hygiene poverty continues to affect millions of families across the UK and Ireland. In addition to donating 2.2 million essential hygiene products each year to In Kind Direct, Essity has strengthened its commitment by supporting Hygiene Hub in Ireland. Essity is donating 150,000 hygiene products to help local communities access essential hygiene items. Hygiene Hub is a community-based organisation driven by dedicated volunteers who work to eradicate hygiene poverty across Ireland. Essity believes that access to essential hygiene products should never be a luxury.

Netherlands – Essity is partnering with the KNVB (Royal Dutch Football Association) until 2027 with the Leukotape medical brand. Since 2012, the collaboration has focused on supporting physiotherapists of the Dutch national teams with high-quality sports care solutions that promote player health, wellbeing and performance. Beyond products, Essity contributes with knowledge sharing and practical training sessions at the KNVB’s Football Medical Center. Recent innovations, including custom orange-coloured Leukotape bandages, further strengthen Essity’s role as a trusted partner in Dutch football.

Chile – Essity achieved double recognition at the Product of the Year Chile 2026 awards, with TENA and Nosotras selected by consumers. The products stood out for their innovation, user experience and ability to improve everyday wellbeing. Nosotras was recognized for the seventh consecutive year, consolidating its leadership in feminine care. For Essity, the awards reaffirm its consumer-centric approach to innovation across categories.

Supporting Wellbeing Through Brands And Partnerships