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Shape Magazine No 2/2017 - Focus: “All about the SCA split” is out!

The last issue of Shape Magazine is focused on the SCA Group split into two separate listed companies: one hygiene and health company, Essity, and one forest products company, SCA. Learn more about the two listed companies, the road ahead, meet the respective CEOs and get their thoughts about the split. This and much more….

Shape is a magazine from SCA primarily geared toward customers, shareholders and analysts, but also for journalists, opinion leaders and others interested in SCA’s business and development. Shape is also available in Swedish. 

Some of the contents for Shape No.2/2017:

04. ONE COMPANY BECOMES TWO

The SCA Group splits into two separate listed companies: one hygiene and health company, Essity, and one forest products company, SCA.

06. MEET ESSITY’S CEO

The creation of a separate hygiene and health company provides a means to improve people’s hygiene, health and well-being. CEO Magnus Groth explains.

12. THE IMPORTANCE OF BRANDING

The art of branding is all about storytelling, says a leading expert who makes it sound so simple.

24. MEET THE CEO FOR “NEW” SCA

Forests have been highlighted as part of the solution to climate change, and Ulf Larsson understands SCA’s responsibility as Europe’s largest private forest owner.

26. BACK TO THE ROOTS

The “new” forest product company SCA is moving the headquarters of its forest products business back to Sundsvall. The company has come full circle.
 

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Related links

As we enter a new chapter for our business, this issue of Shape is the last one. You will be able to continue to interact with us on the following sites once the split has taken place: