Austria 
Belgium 
Canada 
Denmark 
Finland 
France 
Germany 
Italy 
Mexico 
Netherlands 
Norway 
Poland 
Spain 
Sweden 
United Kingdom 
USA 
Full time
Hybrid
Paris , France
Media, Digital & IA Manager SouthWest
Essity was born from the combination of two words: Essentials and Necessity. That's why well-being is at the core of our concerns.
In a few words, Essity is:
A Swedish group, recognized for its expertise and committed to the hygiene and health sector ;
36,000 employees spread across more than 150 countries ;
A culture that fosters kindness, autonomy, collaboration, and idea sharing ;
Strong and innovative brands such as Lotus, Okay, NANA, TENA, Demak’up, Tork, JOBST and Radiante.
About the Role
Attached to the SouthWest Marketing Director, you will lead the media, digital and AI strategy for the region and be in charge of a team of 7 people.
What You Will Do
Provide Media & Digital Expertise
Provide expertise and vision on media and digital trends including pushing and supporting of the company’s AI initiative within the Region.
Supervise A&P budget management across the region
Lead issue of regional reports that provide understanding of markets performance in Media/Digital for regional management and Business Unit (BU) Media/Digital network
Gather best-practices, learning, ensure it implementation in all marketing activities
Set-up digital roadmaps and action plans based on country brand/business objectives and global digital guidelines
Search for new channels/technologies/opportunities for business unit’s brands to have innovative and best in class presence in Digital, Test & Learn new opportunities in Digital
Support marketing team in planning, developing and execution of any media and digital activities
Drive Media and Digital business processes
Lead regional media planning process alongside the business wheel, ensure the planning is done according to the company’s Media Guidelines and Sufficiency principles, ensure budget flexibility within year
Lead annual commitments (TV deals), ensure on-going optimization of media/digital plans and buying based on learnings, ROI studies, best practices.
Develop AI roadmap for the region
Identify top business priorities (not only marketing) with AI as key enabler
Work in close collaboration with global teams on key AI developments
Manage Media/Digital Agencies
Establish the same way of working for Media/Digital Agencies across region
Evaluate the service level of Agencies, support markets to improve it, develop action plan if needed
Support Agencies with delivering Buying efficiency
Support/Lead media and digital pitches if needed
Build Digital Capabilities
Support marketing team based on 70/20/10 model including needed trainings
Drive, at regional level and in collaboration with business unit lead, the implementation of the company’s data strategy
Develop Direct-to-Consumer (D2C) business growth in collaboration with business unit teams and with other D2C regional leads
Ensure digital technology (CDP, MMM…) roll out and appropriation inside the full marketing team at regional level
Be an active member of the AI initiative led by business unit team
Drive collaboration between Digital/E-commerce
Support Global/BU projects roll-out
Roll-out and support further usage of Global/BU projects and tools
Digital/eCommerce expertise sharing
Who You Are
University Degree in Marketing/Business
10+ years of Media and digital marketing experience working in a regional and/or local role, FMCG work experience is an advantage
Passionate about digital and data-driven strategies, with a keen grasp of AI, MarTech solutions, and navigating a cookie-less landscape
Proven record of managing complex projects
Strong analytical skills, proficient working with numbers
Leadership and Communication: A purpose-driven leader adept at motivating international teams and excelling in top-tier communication.
Strategic Relationships: Diplomatic and trustworthy, with a knack for managing complex stakeholder relationships and organizational intricacies.
Cultural Acumen and Proven Success: Demonstrated success in media negotiations, brand management across markets, and cross-cultural collaboration within a matrix structure.
Excellent communication skills, fluent in English, additional languages are a plus.