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Full time
Hybrid
Santa Fe (Ciudad de México) , Mexico
Senior Consumer Shopper & Market Insights Analyst
About the Role
Support, conduct and analyze market research studies (e.g. competitor, market, digital campaign analysis, category, customer, consumer, and shopper) to provide accurate and timely information and relevant insights for strategic and operational decisions.
We're looking for people who embody our values, aren't afraid to challenge, innovate, experiment, and move at a fast pace. We're always looking for ways to improve our products and ourselves. If this is you, we'd love to talk.
What You Will Do
- Perform analyses of relevant data and prepare insights and recommendations to develop and grow the business by the integration of the knowledge of market, consumer and shopper.
- Gather information, monitors data on relevant trends and activities, and contribute to data and insight sharing with others (within and outside organization)
- Create reports and scorecards and provide required data to organization (market & consumer)
- Support delivery of research according to global guidelines
- Support validation of vision, drivers, plans and/or recommendation by ensuring relevant insight is available to
- support argumentation
- Contribute to best practice sharing, respective networks and projects
- Consolidate relevant customer, consumer shopper and market analysis and understanding to generate insights, ideas and concepts, proactively use this information within assigned projects.
- Develop analysis of current data information from Nielsen and Kantar World Panel to generate recommendations on the opportunities and / or risks for our business and brands have in the market.
- Monthly monitoring of the market behavior according to the tools provided by Nielsen and Kantar World Panel.
- Support the development of estimates of market sizes and their growth
- Responsible of the management of the relation with our external partners, from the administration to the data accuracy, responsible of the choice of adequate research method for each assigned projects. (market & consumer). Thinking together to deliver the most efficient recommendations for the business. Actively participate in customer, consumer & shopper related decision making.
- Ensure the market research library is maintained and up to date.
Who You Are
- At least 5 years’ experience in Consumer Research and managing Market data databases (e.g. Nielsen, Kantar, IRI, ISCAM, IQVIA, etc.) or similar.
- Bachelor's degree in marketing, fluent English, great service attitude, team work oriented, sense of urgency, analytical, presentation and communication skills.
#Essity-MX
What We Can Offer You
At Essity, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose.
Collaborative and Caring Culture | Empowerment & Engaged People | Work with Impact and A Powerful Purpose | Individual Learning & Career Growth | Health & Safety Priority | Sustainable Value Together| Innovation| Sustainable Working Life | Total Reward