Austria 
Belgium 
Canada 
Denmark 
Finland 
France 
Germany 
Italy 
Mexico 
Netherlands 
Norway 
Poland 
Spain 
Sweden 
United Kingdom 
USA 
Full time
Hybrid
Lima , Peru
Especialista Customer Marketing Autoservicios/Farmacias
About the Role
- Design and plan the Trade Marketing strategy and tactical plan for the Self-Service Channel, ensuring flawless execution at the points of sale in terms of visibility/display, assortment, pricing, promotion, distribution, training and internal and external customer relations. Always ensuring to build synergy between shopper insights, customer needs and target brands in the portfolio and Essity Consumer business.
What You Will Do
- Recommend the right portfolio and assortment in the channel ensuring competitive and profitable pricing.
- Elaborate assertive and dynamic annual plan of Promotions and other building blocks (contests and incentives for outsourced team and sales force, packs, etc) ensuring healthy and profitable growth of the brands in the channel through constant monitoring and analysis of results (sell out, investment, ROI) and immediate implementation of key learnings.
- Responsible for leading the total promotional mix of the channel and keep it updated throughout the year, ensuring compliance with the promotional volume and budget agreed in each forecast process.
- Enhance brand exposure by ensuring the execution of the channel's success picture, planograms and fair share of shelves, as well as strengthening the secondary visibility that drives brand presence in the POS and consequent sell out.
- Lead and optimally manage the area's budget for the Self-Service Channel, being attentive to the needs of the channel.
- Identify opportunities for Channel and category growth through the review of cross-channel shopper and consumption studies, close relationship with the commercial team and customers and through constant field trips.
- Ensure the correct follow-up of brand launches and campaigns through optimal point-of-sale execution and continuous monitoring of results.
- Monitor the sell out of the channel on a daily and/or weekly basis giving a reading of the trend of the month and executing action plans to reverse results during the current month.
Who You Are
Graduates in administration, marketing, communications, industrial engineering or related careers with a minimum of 3 years of experience in similar positions.
What We Can Offer You
Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere. Innovate for Good | Excel Together | Be You with Us