As part of our transformation at Essity Feminine Care from a women’s hygiene brand to a V-Zone* expert, and as we roll out our biggest ever global feminine care rebrand at Essity, Senior Scientist, Shabira Abbas and Lead Product Developer, Magdalena Hörle, share how they are helping bring to life our brand’s purpose to instil V-Zone* confidence in women, so they can live without restriction!
Tragically we are in the midst of a global pandemic and a challenging time for the whole world but our commitment to breaking down the taboos that hold women back is ever strong. We as a company have been supporting the fight against COVID-19 - details of which can be found on the Essity website HERE - but even during these challenging times our purpose remains at the heart of what we do.
What we do at Essity…
Magdalena: It’s my job to ensure our products are well constructed. I look at user experience, ergonomics, product design and functionality. A lot of what I do each day involves learning about women’s intimate area needs and then using the information we gather to create our products and keep improving them.
Shabira: I work closely with the wider product development team and Magdalena to ensure our products are so comfortable on women’s skin that they almost forget they’re wearing them.
Our brand transformation is deepening our R&D …
Magdalena: A big part of the Essity feminine care DNA is to make products that really fit women’s contours; this hasn’t changed. Now we’re digging even deeper into women’s thoughts and feelings about their intimate area through our ongoing global V-Zone taboo research, the results of which we feed into our product development to create products that go beyond absorption and truly help women. As always, we’re working on upgrading and redesigning our products, and developing new V-Zone solutions. But I can only say so much about this, since secrecy is always a part of new development and innovation!
Shabira: We’re always looking into the science behind our products and into women’s intimate area skin and how it changes at different stages of a woman’s life. Now, we’re working even closer with our innovation team who are investigating things such as hair removal patterns among women today, and bringing all the information together to look at how women’s intimate area habits are changing and what this means for the products we develop.