We integrated sustainability into our business practices long before it became common fashion. Consumers are increasingly sensitive to ingredients, packaging and production of what they are purchasing.
We pursue goals beyond concern for reputation, such as energy efficiency, employee working conditions, water and waste management and sustainable fiber sourcing. Being sustainable is not always evident when products are single use.
We work diligently to close the loop, using more from less, evolving traditional production practices to be innovative and sustainable in materials usage, partnerships, logistics and business models.
We are the first to recycle hand paper towels and use wheat straw to produce quality tissue products (circularity). We design smarter dispensers and packaging, thinner and better absorbing products and remove unnecessary parts (reduction of resources).
We have clear science-based targets to work towards that are constantly evaluated because our work is never fully done.
39% of consumers would recycle hygiene products more in knowing for sure that they will be recycled. Together with customers, we roll-out large-scale hand paper towel recycling services to support a circular society.
54% of consumers have higher demand on companies' sustainability effort. Together with engineers, we work on solutions and new ideas to support the ambition that zero waste from our production sites go to landfill by 2030.