Through insight research, educational awareness and key partnerships we push the global conversation, so people feel comfortable and empowered to seek help and find solutions that help to take part in life. Since many years we advocate for period rights and female empowerment. 

We show that incontinence is way more common than most people think and destigmatize gender roles for hygiene and cleaning. We drive awareness on the importance of de-idealizing the ‘perfect body’ and gender-neutral raising of children around hygiene roles at home. 

We don’t like stereotyping in relation to gender, obesity, generation shifts and disabilities and liberate people so they can live active and dignified lives. We advocate for diversity, equality and inclusion in our own culture as well as in society.