Essity around the world – May 2025

Italy: Nuvenia, an Essity feminine care brand, launched an educational campaign, "Let’s talk about menstruation. Everything you need to know," reaching 17,500 school students aged 11 to 13 to address menstruation taboos and educate both girls and boys. The initiative included teaching kits, books, videos, and live talks, involving families and notable figures to foster open discussions.

Mexico: Essity, UNICEF, and the collective #MenstruaciónDignaMéxico organized the second edition of “Ciclo M festival” to talk openly about menstrual cycle and presented the results of the first university short film contest on menstruation, inviting students to create videos that promote awareness and education on the topic. The aim is to transform conversations around menstruation through creative and impactful storytelling.

Middle East: Nana, an Essity feminine care brand, launched 'Ruby Blooms,' a sensory guidebook for autistic girls to understand menstruation. This innovative approach uses textures, sounds, and scents to create a calming, sensory-led experience, addressing the unique needs of neurodivergent audiences and promoting inclusivity in menstrual education.

Nordics: The United Nations Population Fund Agency and Essity convened a high-level roundtable with public and private sector leaders from the Nordics to champion women's health and rights in the workplace. According to UNFPA and World Economic Forum, investing in menstrual health in the workplace can reduce absenteeism by 62% and workforce turnover by 23%.

USA/UK: Libresse/Bodyform’s “Never Just a Period” feminine intimate hygiene campaign continues to receive widespread recognition, winning a total of 11 prestigious awards at the Clio Awards and The One Show. These latest accolades add to a growing list of honors for this groundbreaking campaign (see here).

I Care: for a month starting April 28th on the UN World Day for Safety and Health at Work, it has been “I Care” month at Essity’s 70 production sites and all offices around the planet. Why? Because we want to empower every employee to recognize risks, care for one another, and foster a workplace where everyone feels valued and returns home safe and healthy. Because nothing we do is worth an injury or an illness. Every year, in every plant, various activities are conducted such as ergonomics at work (Germany, Poland), ophthalmological and health checks campaigns (Mexico, Ecuador, Argentina), on-site simulations to create risk awareness and safety trainings (Italy, USA, The Netherlands, Pakistan, France), healthy eating workshops (Colombia), sports challenges and yoga sessions (Australia, UK)… to name a few.

USA: Essity’s Menasha Paper Mill in Wisconsin supported the hatching of four peregrine falcon eggs. The mill has been supporting conservation efforts, successfully watching 14 falcons’ hatch over the last 11 years. Essity employees play a key role in maintaining the nesting site. This year, Essity employees across North America could help name one of the baby falcons. This program is part of a wider commitment to sustainability through recycling, water conservation, and waste reduction.

Spain: Essity is celebrating 50 years of producing essential hygiene paper products (toilet paper, household towels, hankies) at its plant in Allo, Navarra with a year-long series of events, including an open-day for the employees’ families and an anniversary exhibition in June as well as other celebration activities.

USA: Essity's Harrodsburg site in Kentucky was named Industry of the Year by the Mercer County Chamber of Commerce for its community and employee contributions. Essity was also a finalist for the Wisconsin Manufacturer of the Year Award, and its Tork brand made it to the top four in Alabama’s Manufacturing Madness competition.

Sweden: Essity has been recognized as Sweden's most sustainable brand by consumers for the third consecutive year, highlighting its commitment to trust, innovation, and sustainability in the hygiene and health industry. The Sustainable Brand Index™ is Europe's largest brand study on sustainability, conducted annually since 2011 by SB Insight Sweden.