Essity actively strives to build awareness of the company’s brand and communicate Essity’s transformation journey. A strong brand is important to strengthen Essity’s position in relation to customers, consumers, shareholders, current and potential employees, and other stakeholders.
Essity’s purpose is to break barriers to well-being and we are pursuing a range of global and local initiatives to raise awareness and standards for hygiene and health. By gathering insights, sharing stories, cooperating with partners and educating millions of people, Essity provides knowledge and promotes a public discussion about topics such as menstruation, incontinence, hand hygiene, lymphedema and endometriosis.
Digital campaigns and important insights
We actively share content in social media and via digital campaigns to build awareness and relevance about Essity. For example, Essity has launched two seasons of the “Essential Talks” podcast. The podcast addresses topics where Essity makes a difference to increase well-being for people in all phases of life. The podcast has attracted international attention through “The Drum Award”.
Essity conducts regular surveys that provide key insights. Sustainability and digitalization have a key role in Essity’s brand work and we regularly share content on new, sustainable solutions and the transition of the value chain to achieve net-zero emissions by 2050. In 2021, The Green Response Report was launched. The report shows the growth in interest for sustainable solutions during the COVID-19 pandemic and it received widespread attention in the media.
In 2022, the Hygiene and Health Survey was presented for the 15th year. The survey is based on data from 15 countries and shows that several of the challenges faced by the world are related to hygiene and health. In 2021, several initiatives were launched with the purpose of spotlighting stories, activities and engagement among Essity’s employees to break barriers for well-being and increase gender equality.
Make a difference through partnerships
Through partnership with UNICEF in Mexico, the United Nations Foundation and the Global Handwashing Partnership, among other organizations, we can reach and make a difference to more people. The partnership with UNICEF in Mexico started in 2019 and has reached millions of children and young adults with information and education about hand hygiene and menstruation. Together with the United Nations Foundation, Essity is part of a global expert group on antimicrobial resistance (AMR). The partnership also aims to inspire customers and partners to increase focus on the Sustainable Development Goals. In 2022, the partnership was widened to include the #EqualEverywhere campaign, which promotes equality and greater opportunities for girls and women around the world.